The SIGMA fp has won the “Red Dot Award: Best of the Best Product Design 2020”

The SIGMA Corporation is pleased to announce that SIGMA’s new full-frame digital mirrorless cameras, the SIGMA fp received the highest distinction in the Red Dot Award: Product Design―the Red Dot: “Best of the Best”―1.2% of the objects entered from 60 countries more than 6,500 products in the competition.

While focusing on the pursuit of further imaging performance, we will continue to strive to develop customer-focused products that inspire a wide range of possibilities.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “Our experienced jury only awards the Red Dot: Best of the Best to the most convincing products in a category. This is why only a small percentage of the objects entered win this award. It is proof that every detail of the design is coherent and well thought through. Consumers can trust our experts’ decision entirely and can rest assured that the products are of top quality. I want to congratulate the laureates very sincerely on their wonderful success”

About the Red Dot Design Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organized by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions since 1955. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since the sought-after Red Dot award has been the revered international seal of outstanding design quality. More information is available at https://www.red-dot.org/.