Panasonic manager says the use of Stock photos for the S9 product page is due to “20 year old mentality”

Lumix S9: Amazon, BHphoto, Adorama, BestBuy, Panasonic US, FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK.

As you know the Japanese Panasonic S9 product page briefly made use of Stock photos to showcase the S9 features. Some of those photos were even shot on Canon/Nikon cameras.

Sankei had a chat with Panasonic managers and reports:

A company representative explained, “More than 20 years ago, in a video camera advertisement, there was a technique of inserting images that were not the actual product, and we created the site with that mindset.” The company is a latecomer manufacturer that launched the “LUMIX” brand in 2001 and entered the digital camera market in earnest. Before that, it mainly dealt with home video cameras.

The marketing and development departments work together to decide on the content of the product sites for cameras, including the S9, and there were instances of misleading paid images being used on all sites for current models. The photos are currently being replaced one by one, and details will be explained in the future, including the rules for creating new sites.

I am sure Panasonic isn’t going to make these kind of errors anymore…

Lumix S9 preorder links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.

18-40mm and 26mm reorder links:
18-40mm f/4.5-6.3 at BHphoto, WexUK.
26mm f/8.0 at BHphoto, Adorama, Panasonic US, FotoErhardt, Fotokoch, Calumet, WexUK, Panasonic UK.