Phototrend interviewed Mathilde Lécuyer, Product Manager for Lumix France, and Jérémy Hoffmann, Marketing Manager for Lumix Southern Europe.
Panasonic will not exhibit at this year’s Salon de la Photo
- We are a key partner and focus on the Paris 2024 Olympic and Paralympic Games.
About the French photography market
- It remains a leading brand in France.
- No. 3 in the French mirrorless market.
- They are particularly strengthening their presence in the full-size market.
- Over the past 12 months, the full size segment has grown by 6% and is gaining market share.
About LUMIX S9
- Very well received.
- It’s a distinctive camera and also introduces the new LUMIX Lab app.
- This camera is not just for taking great photos, but for making photography a joy.
- This was a completely new way to use a camera and it fascinated many users.
Have Panasonic added any LUTs since the release of the S9?
- At launch, there will be around 100 LUTs available.
- We are exploring the possibility of creating a community within the application so that creators can use their own LUTs in the application.
S5 II, S5 II X, and G9 II also support Lumix Lab
- LUMIX Lab’s long-term vision is to become a truly central platform for creators, enabling them to do a variety of things.
There is a shortage of compact reference lenses that fit the S9
- Research and development continues to focus on developing the most versatile optical range to meet the widest range of needs possible.
- Although we develop our own lenses, being part of the L-Mount Alliance is also important, as it allows us to accelerate the number of lenses we can offer to our users more quickly.
About the high-resolution model
- Creators are becoming more hybrid and are looking for cameras that can deliver the best of both stills and video.
- They want a complete, affordable solution that combines low light with high resolution stills. Since budget is often the limiting factor, they prefer equipment that can do it all.
- The S5II and S5II X are hybrid products that combine the best of both worlds.
Video recording on the S9 is now unlimited
- Traditionally, this was a preventative decision to protect users from unexpected camera overheating.
- The S9 is very compact and does not have an active fan, which was a precaution against unexpected interruptions to recording due to overheating.
- However, after receiving feedback from users and testers, we’ve now made the options more flexible.
Firmware Update Strategy
- They are very responsive to user feedback.
- Local teams in each subsidiary around the world play a key role in this process, providing direct feedback to engineers.
- Once you invest in the equipment, they promise to support you as a creator with regular updates to optimize the product.
- LUMIX does not charge creators for minor updates.
Why LUMIX S5D now?
- For those on a budget there is the S5D.
- The S5D comes with an 18-40mm kit lens, whereas the S5 had a 20-60mm.
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Summary via Asobinet