World’s first f/1.8 AF FF zoom: First leak image of the new Sigma 28-45mm f/1.8 lens

Image shows the E-mount version

On June Sigma will announce the world’s first Full Frame Autofocus zoom lens veer made. It’s the Sigma 28-45mm f/1.8 DG DN ART. I don’t know the pricing of the lens but I got a first image and also the info about the weight: Just barely under 1kg. Filter size is 82mm.
This is a sort of Full Frame version of the epic 18-35mm f/1.8 APS-C lens that in FF terms was a 27-54mm f/2.75 lens. The new FF lens will be shorter at the tele end but also be truly much faster. What do you think about this lens?

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If you happen to know more details about those cameras/lenses drop me a message at sonyalpharumors@gmail.com or use this anonymous contact box. Thanks!

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Panasonic considers transferring or withdrawing from businesses with low growth potential by fiscal 2026

The Japanese journal Asahi reports:

The company announced that it will take drastic measures to eliminate “challenging businesses” with poor growth potential by fiscal 2026, with consideration given to business transfers and withdrawals. While he did not reveal the specific names of “challenging businesses,” he cited home appliances, televisions, and some air conditioning businesses as examples of “challenging” businesses. *Asahi Shimbun Panasonic HD has not achieved its medium-term strategy; President Kusumi says, “Crisis situation”

More specifically:

Any business division that experiences negative growth or has an ROIC that is below WACC+3% will be classified as a “challenging business” and drastic measures will be taken, including improving the ROIC or “transferring the business” or “withdrawing.” *ROIC (return on invested capital)

The good news here is that Panasonic did not cite the camera business. But back in 2022 there were some worrying reports about the camera business. DClife writes:

There have been reports in the past that Panasonic’s camera business will be at a critical juncture in 2022 , so we can only hope that the camera business will not be affected in the future.

In 2022, the overall situation of the camera market was still negative. Now the decade-long decline has stopped and there is a return of interest from the younger generation. Cameras like the Lumix S9 should serve that target well.

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Lumix S9  at Amazon, BHphoto, Adorama, BestBuy, Panasonic US, FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK.

 

Here’s how the new Lumix LUT works and why it’s better than Fuji film styles!

Cammackey and Micro Four Nerds have thoroughly analyzed the new LUTs and believe they are much better than Fuji’s Film Simulations/Receipes. In fact, the only major problem is the branding: ‘LUT’ sounds boring!

Lumix S9 preorder links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.

18-40mm and 26mm reorder links:
18-40mm f/4.5-6.3 at BHphoto, WexUK.
26mm f/8.0 at BHphoto, Adorama, Panasonic US, FotoErhardt, Fotokoch, Calumet, WexUK, Panasonic UK.

Samyang is recruiting “influencers” to “Be the first to experience and own Samyang’s First L-Mount Lens”

Samyang is recruiting influencers to test their first L-mount lens. They do not mention what lens this is but I am 100% sure it’s the 35-150mm f/2.0-2.8. This lens was already displayed at the CP+ show in late February:

The on thing that is interesting is that Samyang has some nice pancake prime lenses that would be a perfect fit for the new Lumix S9.

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Lumix S9 preorder links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.

18-40mm and 26mm reorder links:
18-40mm f/4.5-6.3 at BHphoto, WexUK.
26mm f/8.0 at BHphoto, Adorama, Panasonic US, FotoErhardt, Fotokoch, Calumet, WexUK, Panasonic UK.