Sigma CEO Yamaki says FP sales are picking up again and he wants to “evolve” the FP lineup

Sigma’s “SIGMA fp” mirrorless camera series experience event, “fp hour,” was held in Shibuya, Tokyo on Saturday, June 1st. At that even Sigma CEO Yamaki had a chat with DC.watch journalists.

He said that the Sigma FP sales are lately increasing in Japan and also a tiny bit in China. The Sigma team cannot find a clear reason for the sudden increase in sales over the past year.

Regarding the future strategy for the SIGMA fp series, President Yamaki commented, “It hasn’t been decided yet, but basically we want to evolve it.” President Yamaki emphasized that there is potential in the SIGMA fp concept of compactness, simplicity and expandability, and said, “We want to continue to pursue this in the future.”

 

 

Message to Sigma source: Thanks for the info!

I just got an important “rumor” from an anonymous messenger using our contact box. First of all I wanna thank him! And I wanted to ask him also to keep me posted about the next Sigma rumors he gets. Would like for example to get the date of the announcement 🙂

P.S.: That new “product” is really nice!

Venus Optics officially announced the new Laowa CF 12-24mm f/5.6 Zoom Shift lens

Venus Optics just announced this new Laowa Zoom Shift APS-C lens. Preorders will open soon on their website and on BHphoto.

Main Specs:

  • Format:
    Full size: no shift support
    APS-C: ±7mm shift support
  • Mount: E / L / RF / Z / X
  • Focal length: 12-24mm (equivalent to 18-36mm on APS-C)
  • Aperture value: F5.6-F22
  • Aperture blades: 9
  • Lens construction: 15 elements in 11 groups
    , 2 aspherical lenses
    , 3 ED lenses
  • Minimum shooting distance: 0.15m
  • Maximum magnification: 0.4x
  • Filter diameter: 77mm
  • Size: φ80×98.91mm
  • Weight: 575g
  • Dust and water resistance: –
  • AF:MF only
  • Image stabilization: –
  • Other functions:
    ±7mm shift

Panasonic says the S9 uses FF sensor to clearly differentiate it from smartphones

BCNretail had a chat with Panasonic manager Tsumura Toshiyuki.

Why did they choose a large full-size sensor for the Lumix S9? The reason is to clearly differentiate it from smartphones. That’s what Toshiyuki Tsumura said:

Obviously, full-size sensor cameras are easier to understand because they are easier to blur and have less noise. I would like you to first experience a full-size sensor that you can’t get with a smartphone. It is people who are knowledgeable about cameras who will be able to understand the advantages of Micro Four Thirds. For people with low camera literacy, Micro Four Thirds is difficult to use. If it’s a full-size sensor that blurs and has less noise, even those people can get on board.

What do you think about that?

Lumix S9 links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.