Panasonic is going to restructure the Lumix brand?

Nikkei has posted an interesting “rumor” about Panasonic plans with the Lumix camera brand:

  1. Because of the difficult environment Panasonic plans to do a “structural reform” of the business.
  2. Nikkei writes that this could end in a “collaboration with other companies“.

Sounds like there is a chance they might separate the Lumix brand into a new company with partners (like Olympus is doing). But I guess it might be a different solution: Right now the L-mount partners are allied with separate businesses and ideas. Some kind of more advanced partnership with Leica and Sigma to cut costs and develop L-mount gear together makes sense.

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via 43rumors

Last minute leaked S5 info: Future update will come to support anamorphic shooting

In a couple of hours Panasonic will officially announce the S5. I got some more tidbits (Thanks to Lexpxrd!):

– An update will come later this year for the S5 to give support to 5,9K 29,97p/4K DCI/3,5K Anamorphic via Atomos Ninja V recorder
– 2 new picture profiles: L Monochrome S and L Classic Neo
– V-Log and V-Gamut are included, no additional fees
– Panasonic will announce 7 (!) “affordable” lenses: 24mm, 35mm, 50mm et 85mm ( available in November < 1000€) with F1.8 aperture, a 70-300mm F4.5-5.6 zoom and a bright wide angle lens

Panasonic S5 spec sheet leaked

A Japanese spec sheet leaked via Nokishita. This is the google translated text:

-It is equipped with a full-size 24.2M CMOS sensor and Venus engine equipped with “dual native ISO” that responds to original color reproduction and suppresses noise to achieve excellent high-sensitivity image quality.

-While equipped with the high video performance of the S series, such as 4K60p video recording and unlimited recording time, it has achieved a highly mobile body size.

・Smooth and flexible 4K60p recording, and expressive power of 4K/FHD 10bit recording with abundant color gradation. Equipped with various video recording formats optimized for various video expressions.

・If you set 4K 60p/30p/24p 10bit, you can record a movie for about 30 minutes, and under the recommended environment, you can resume recording immediately. With 4K 30p/24p 8bit and FHD settings, you can record without time limit (with temperature limit) and support long-time uncut shooting.

・14+stop cinema camera class wide dynamic range and V-Log / V-Gamut realize high level color reproduction from highlight to shadow.

・By strengthening AF tracking and adding new “head recognition” to “face/pupil recognition”/”human body recognition”, we will continue to capture the movement of the subject while responding to the expression intention of the photographer.

・With 6.5 steps of image stabilization performance, “Dual I.S. 2” strongly assists the expression of photos and images in various shooting scenes.

-High S/N ratio and regular ISO sensitivity of 51200 provides excellent high-sensitivity endurance. The high-sensitivity image quality that can be achieved with the full-size CMOS sensor and Venus engine, beautifully depicts the subject even in the dark.

-A super-high-definition world of high-resolution mode (equivalent to 96 million pixels) that allows you to pursue details. Realizes an amazing resolution that cannot be obtained with a single shot. You can get a new photographic expression.

-Live view composite that records natural phenomena that occur in front of you with beautiful light trails. You can leave it as a photographic work without leaving the passage of time.

-Photo style that allows you to create a picture that matches your expression intention. Equipped with 9 color styles and 3 monochromes, you can seamlessly set color settings from still images to movies.

-The slow & quick mode (S & Q), which can be quickly accessed from the mode dial, can record up to 2.5 times slower at 4K, slower (60 fps), and up to 5 times slower (120 fps) at FHD while tracking AF. It can record up to 7.5 times slower (180fps).

-Equipped with a newly developed compact mechanical shutter with a maximum of 1/8000 seconds.

・About 1.84 million dot free angle monitor ・About 2.36 million dot OLED finder.

-Dustproof and splashproof specification-Robustness of magnesium alloy frame.

-Supports a new battery (DMW-BLK22) for long-time shooting and a battery grip (sold separately) (DMW-BGS5).

Panasonic S5 Full Specs and Additional Images Leaked

The full specs of the Panasonic S5 have as well as product images have leaked by nokishita.

LUMIX S5 full-frame mirrorless camera is designed especially for content creators. Latest advances in image resolution, image stabilization, and autofocus all in this compact camera that is the signature of LUMIX. Experience extraordinary video recording in 4K 60p, 4:2:2 10-bit. It also offers a Full HD 180fps Slow Motion option as well as 4:3 Anamorphic support. This is what makes S5 perfect for use when talking still photos or as a vlog camera.

With 24.2MP 35mm full-frame CMOS sensor, the LUMIX S5 boasts a wide dynamic range and high sensitivity performance. The adopted Dual Native ISO technology enables the LUMIX S5 to record maximum ISO 51200 crystal-clear high sensitivity video. Dual Native ISO minimizes noise in high sensitivity. V-Log/V-Gamut compatibility offers a 14+ stop dynamic range to capture every detail.

The improved autofocus detects head as well as eyes, face and body. The powerful Dual Image Stabilization with 5-axis enables 6.5-stop slower shutter speed.

The compact nature of the S5 is one of the signature features of the LUMIX series. To make sure that your camera withstands tough field use, the S5 comes with a dust and splash resistant construction. Optimized heat dispersion ensures a stable, continuous video recording without interruption.

One of the expanded features of LUMIX S5 is the Live View Composite mode which instantly creates a stunning image out of several live shots; the shutter releases at designated intervals of exposure time to merge the bright parts into a single image. Useful for shooting fireworks or a starry sky.

Full Specs & Images

Read more

Panasonic S5 (and new affordbale glas roadmap?) to be announced on September 2

Panasonic will announce the new entry level S5 (specs here) and maybe also some new affordable glass roadmap on September 2. The teaser image and text has been posted right now by Panasonic and says:

A New LUMIX Full-frame Mirrorless Camera
To Be Unveiled at the Online Launch Event

Panasonic is pleased to announce that they will hold an online launch event for the new full-frame mirrorless camera LUMIX S5.
It will be unveiled at this page on Wednesday, September 2, 2020, at 14:00 UTC.

Panasonic is committed to meeting the passionate demands of all creators through its LUMIX brand,
and the new LUMIX S5 is one of the embodiments of this commitment.
More information will be added and updated here and the official Instagram account @lumix
( www.instagram.com/lumix/ ) until September 2, 2020.