Follow live: Panasonic CES press event

We know that Panasonic has registered three new camera models in China. That means there will definitely be new cameras coming in Q1. But I’m not sure if they will talk about it today. But let’s hope we will all get a nice surprise 🙂

Curiosity: Panasonic, Leica and Sigma have only a small market share, according to a Shotkit survey

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

  1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
  2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
  3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
  4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
  5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.
  6. Companies from the L-Mount alliance have only a negligible share in this survey 🙁

The Lumix S5II is now marked as “on clearance” at BestBuy

The Lumix S5II is now marked as “on clearance” at BestBuy. Normally that means Best Buy is no longer ordering them and is clearing out their inventory to make room for a newer model. But in this case, I don’t think there will be a new S5II successor anytime soon. Maybe they just decided to stop selling this model through their stores? Also because the camera is regularly in stock at BHphoto, Amazon and Adorama. So I think it could be an internal decision not to buy new stock.

What do you think about that?

Thanks to the anonymous tipster of that news

Panasonic CES press event teaser: “WELL into the Future”

Panasonic is scheduled to deliver a major keynote at CES 2025 on January 7, 2025, at 8:30 a.m. PT, led by Group CEO Yuki Kusumi.

The company’s theme for this event is “WELL into the Future,” focusing on innovations that enhance environmental sustainability and family well-being. While specific product announcements have not been officially disclosed, there is speculation within the photography community about potential new camera releases.

Some enthusiasts hope for updates to models like the S1H II or S1R II, given Panasonic’s history of unveiling hybrid or cinema cameras at past CES events. However, these remain unconfirmed rumors.

🎄 Merry Christmas, L-Mount Alliance Family! 🎄

The holiday season is here, and there’s no better time to reflect on the incredible L-Mount community that’s been growing stronger year after year. Whether you’re a loyal Leica shooter, a Lumix powerhouse, or a Sigma innovator, you’ve helped make the L-Mount ecosystem a place where creativity and collaboration thrive.

This year has been full of exciting developments—from new lenses expanding the system to innovative cameras pushing boundaries. And let’s not forget the amazing work shared by this passionate community, proving once again that the L-Mount Alliance is a force to be reckoned with in the photography world.

As we step into 2025, there’s so much to look forward to. New gear is on the horizon (we see those rumors buzzing 🔥), and the versatility of the L-Mount system ensures that photographers and videographers alike will continue to have the tools they need to bring their visions to life.

📸 This holiday season, we wish you magical moments, unforgettable captures, and all the inspiration your creative heart desires.

Thank you for being part of this incredible community. Happy holidays, and here’s to a bright 2025 filled with endless possibilities! ✨

L-rumors admin, Andrea Pizzini