For $19 you can buy the new Elevation Lab on Amazon (click here). It’s the only way to find your camera if you lose it or get robbed. I actually AirTag all my gear and it saved me in the past when I lost it. So get one!
Sigma BF L-mount camera at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
In several interviews, Mr. Yamaki emphasized that photography is more important than ever, largely due to the rise of smartphones. This led him to consider how Sigma could encourage “smartphone photographers” to take the next step and invest in a dedicated camera. His solution was the Sigma BF—a camera designed with an extremely simplified user experience. He recognized that modern cameras remain too complex for the average person and often lack exciting designs. While I agree with Yamaki’s assessment of the market, it’s still uncertain whether the BF will successfully attract new customers.
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Source Mapcamera, Kamer&Bild.
For those of you who have pre-ordered the Lumix S1rII: Check out this 70-minute, well-done tutorial from Geeky Nerdy Tech.
Lumix S1rII preorder links:
In USA at BHphoto, Amazon, Adorama.
In Europe at Fotoerhardt, Fotokoch, Calumet, WexUK. Clifton. ParkUK.
Lumix S1rII battery grip links:
BHphoto, Amazon, Adorama, Fotoerhardt, Fotokoch, Calumet, WexUK.
At the CP+ show a Japanese enthusiast tried out the new BF camera in combination with the massive 300-600mm lens 🙂 I would say that we need a proper bigger Sigma camera for that to work out fine!
300-600mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
Sigma BF L-mount camera at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
Source: masakiishitani
There was an official L-mount alliance press conference at the CP+ show (see video below). Two news are important:
For me, point one is crucial. We only have Panasonic making “mainstream” and also “affordable” cameras. Leica cameras are too expensive for most and Sigma is going niche with the BF. I would be happy if DJI and other cameras would also produce L-mount system cameras!
300-600mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
Sigma BF L-mount camera at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
PetaPixel had a tour of Sigma’s headquarters in Aizu, Japan. And theyshared an interesting curiosity:
The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day.
I wonder how many BF cameras Sigma will be able to sell…
And here are a couple of hands.on videos:
