Panasonic China released this official teaser for the May 23 announcement event

This is the official chinese teaser for the new Lumix camera lunch. It says:

Capture True Color

Interesting choice…winder what this means!

This is what we know about the new Lumix camera that will be announced on May 23:

  • New Full Frame L-mount compact camera
  • Camera made for “content creators”
  • It has newly developed and “unqiue” features for content creators. Something never seen before!
  • Uses the same S5II 24MP sensor.
  • Very compact, barely taller than the L-mount itself. Smaller than the Fujifilm X100VI (without lens)
  • No EVF
  • around $200 $300 less than the Lumix S5II
  • different color variations

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Top 20 best-selling cameras in fiscal year 2023 on Mapcamera: No L-mount camera made it into the top

Mapcamera shared the list of the most sold 20 cameras during their fiscal year 2023 (April 1 2023 to March 31 2024):

  1. Nikon Z8
  2. Nikon Z f
  3. Sony α7C II
  4. Canon EOS R6 Mark II
  5. Sony α7RV
  6. Sony α7IV
  7. Fujifilm X-T5
  8. Ricoh GR IIIx
  9. Sony α6700
  10. Canon EOS R8
  11. OM system OM-1
  12. Fujifilm X-H2
  13. Fujifilm X-T30 II
  14. Ricoh GR III
  15. Nikon Z fc
  16. Fujifilm X-S10
  17. Sony ZV-E10
  18. Leica Q3
  19. Canon EOS R10
  20. Sony ZV-E1

The interesting (and bad) news is that no L-mount camera made it into the top. Hopefully the S5II will change that in 2024. But so far it looks like L-mount struggles quite a bit against the big three (Sony-Canon-Nikon).