Panasonic CES press event teaser: “WELL into the Future”

Panasonic is scheduled to deliver a major keynote at CES 2025 on January 7, 2025, at 8:30 a.m. PT, led by Group CEO Yuki Kusumi.

The company’s theme for this event is “WELL into the Future,” focusing on innovations that enhance environmental sustainability and family well-being. While specific product announcements have not been officially disclosed, there is speculation within the photography community about potential new camera releases.

Some enthusiasts hope for updates to models like the S1H II or S1R II, given Panasonic’s history of unveiling hybrid or cinema cameras at past CES events. However, these remain unconfirmed rumors.

🎄 Merry Christmas, L-Mount Alliance Family! 🎄

The holiday season is here, and there’s no better time to reflect on the incredible L-Mount community that’s been growing stronger year after year. Whether you’re a loyal Leica shooter, a Lumix powerhouse, or a Sigma innovator, you’ve helped make the L-Mount ecosystem a place where creativity and collaboration thrive.

This year has been full of exciting developments—from new lenses expanding the system to innovative cameras pushing boundaries. And let’s not forget the amazing work shared by this passionate community, proving once again that the L-Mount Alliance is a force to be reckoned with in the photography world.

As we step into 2025, there’s so much to look forward to. New gear is on the horizon (we see those rumors buzzing 🔥), and the versatility of the L-Mount system ensures that photographers and videographers alike will continue to have the tools they need to bring their visions to life.

📸 This holiday season, we wish you magical moments, unforgettable captures, and all the inspiration your creative heart desires.

Thank you for being part of this incredible community. Happy holidays, and here’s to a bright 2025 filled with endless possibilities! ✨

L-rumors admin, Andrea Pizzini

Last minute Christmas deals on Gift Cards and Digital Downloads

If you lived in a cave, you might not have noticed that it’s Christmas now 🙂

If you are in need of making a last minute present check out the gift card deals on those pages at Amazon and BHphoto

A couple of hot deals still going on:

PetaPixel’s opinions about Panasonic’s 2024 product releases

Here’s a summary including PetaPixel’s opinions about Panasonic’s 2024 activities:

Micro Four Thirds System:

Lumix GH7:
• Key Features: 25.2-megapixel BSI CMOS sensor, phase-detect autofocus.
• PetaPixel’s Opinion: This release is a solid update for hybrid creators, but the lack of standout innovation keeps it from being a game-changer. Its reception relies heavily on its affordability and niche appeal to vloggers and videographers.

Lumix G97:
• Key Features: Upgraded from the 2019 G95 with better video recording, a higher-resolution rear LCD, Bluetooth 5.0, and a USB-C port.
• PetaPixel’s Opinion: While a good refresh for enthusiasts, the G97 feels like a modest step forward rather than a revolutionary leap. The lack of new lenses for the system is seen as a missed opportunity.

Full-Frame Lumix S System:

Lumix S9:
• Key Features: Compact body, no electronic viewfinder, Real-Time LUT capabilities.
• PetaPixel’s Opinion: The S9 is a unique addition aimed at smartphone users and creators seeking creative tools. While innovative, its omission of an EVF could alienate traditional photographers, positioning it as more of a niche product.

New Lenses (18-40mm, 100mm macro):
• PetaPixel’s Opinion: These lenses were well-received for their versatility and build quality. They strengthen Panasonic’s full-frame lineup but don’t make a bold statement compared to the competition.

General Reflections on Panasonic’s 2024 Strategy:
• PetaPixel’s Opinion: Panasonic is clearly focusing on maintaining a balance between innovation and practicality, offering incremental updates rather than groundbreaking advancements. The company’s approach appears to cater to diverse audiences, but its lack of major innovations or a clear standout product in 2024 leaves it vulnerable to competitors making bolder moves in the camera market.