Sigma writes:
In March 2025, Sigma opened a cozy pop-up space in downtown New York City, specifically, at 21 Spring St. in Nolita. The space is dedicated to exhibiting the just-announced Sigma BF camera, a radically simple rethinking of the digital camera.
In this video, we watch the pop-up come together from the early placement of its centerpiece, to the assembly of the LED wall, to the preparation of staff, to various moments of opening day. Featuring, and shot with, the Sigma BF camera.
Full Sigma preorder links:
300-600mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
Sigma BF L-mount camera at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.