Panasonic is considering the possibility of establishing a community for LUMIX Lab

Phototrend interviewed Mathilde Lécuyer, Product Manager for Lumix France, and Jérémy Hoffmann, Marketing Manager for Lumix Southern Europe.

Panasonic will not exhibit at this year’s Salon de la Photo

About the French photography market

It remains a leading brand in France.
No. 3 in the French mirrorless market.
They are particularly strengthening their presence in the full-size market.
Over the past 12 months, the full size segment has grown by 6% and is gaining market share.

About LUMIX S9

Very well received.
It’s a distinctive camera and also introduces the new LUMIX Lab app.
This camera is not just for taking great photos, but for making photography a joy.
This was a completely new way to use a camera and it fascinated many users.

Have Panasonic added any LUTs since the release of the S9?

At launch, there will be around 100 LUTs available.
We are exploring the possibility of creating a community within the application so that creators can use their own LUTs in the application.

S5 II, S5 II X, and G9 II also support Lumix Lab

LUMIX Lab’s long-term vision is to become a truly central platform for creators, enabling them to do a variety of things.

There is a shortage of compact reference lenses that fit the S9

Research and development continues to focus on developing the most versatile optical range to meet the widest range of needs possible.
Although we develop our own lenses, being part of the L-Mount Alliance is also important, as it allows us to accelerate the number of lenses we can offer to our users more quickly.

About the high-resolution model

Creators are becoming more hybrid and are looking for cameras that can deliver the best of both stills and video.
They want a complete, affordable solution that combines low light with high resolution stills. Since budget is often the limiting factor, they prefer equipment that can do it all.
The S5II and S5II X are hybrid products that combine the best of both worlds.

Video recording on the S9 is now unlimited

Traditionally, this was a preventative decision to protect users from unexpected camera overheating.
The S9 is very compact and does not have an active fan, which was a precaution against unexpected interruptions to recording due to overheating.
However, after receiving feedback from users and testers, we’ve now made the options more flexible.

Firmware Update Strategy

They are very responsive to user feedback.
Local teams in each subsidiary around the world play a key role in this process, providing direct feedback to engineers.
Once you invest in the equipment, they promise to support you as a creator with regular updates to optimize the product.
LUMIX does not charge creators for minor updates.

Why LUMIX S5D now?

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Summary via Asobinet