Panasonic is going to restructure the Lumix brand?

Nikkei has posted an interesting “rumor” about Panasonic plans with the Lumix camera brand:

1. Because of the difficult environment Panasonic plans to do a “structural reform” of the business.
2. Nikkei writes that this could end in a “collaboration with other companies“.

Sounds like there is a chance they might separate the Lumix brand into a new company with partners (like Olympus is doing). But I guess it might be a different solution: Right now the L-mount partners are allied with separate businesses and ideas. Some kind of more advanced partnership with Leica and Sigma to cut costs and develop L-mount gear together makes sense.

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via 43rumors