LAST DAY! of the Prime day deals at Amazon US, Amazon CA, Amazon DE, Amazon UK, Amazon FR, Amazon ES, Amazon IT, Amazon NL, Amazon AUS. BHphoto launched a similar deal action named Summer Tech deals (Click here).

Today big 20% off on Lumix Open Box gear and new SD/storage superdeals:

Extra 20% Off Select Amazon Resale Used & Open Box Items (discount automatically applied at checkout). Here is a short selection of Lumix camera/lens deals:

• Lumix S5IIx for $1434 (Reminder: You only see final discounted price at checkout)
• Lumix S5II with 20-60mm lens for $1233
• Sigma 70-200mm f/2.8 for $1137
• Lumix 35mm f/1.8 for $413
• Sigma 18-50mm APSC L lens for $352

Here comes a new deal selection including a ton of Type A and SD card deals:

• Hot deal: Lowest price ever on the Lexar 128GB SD card for $92
• Hot deal: Lowest price ever on the Sandisk 128GB SD card for $84
• 12% off on the Nextorage 256GB SD card
• Hot deal: 48% off on the Sandisk 4tb T9
• Hot deal: 26% off on the WD 16TB extrnal hard disk

Amazon USA:

• Lumix S5 with dual lens kit for $1,699.
• $200 Amazon Gift Card Instantly Upon Approval and 10% cashback on electronics
• Save big on Sandisk storage and SD cards (it’s also available at BHphoto).
• Save big on Lexar storage and SD cards
• Save big on Adobe Creative Cloud plans at Amazon and BHphoto.
• Big rebates on Viltrox accessories
• Save big on Samsung storage
• Extra 20% Off SelectAmazon Resale Used & Open Box Items (discount automatically applied at checkout).

Amazon Germany:

• Save big on Sandisk storage and SD cards
• Save big on Lexar storage and SD cards
• 14% off on the Lumix S5II
• 13% off on the Sigma 35mm f/2.0
• 9% off on the Sigma 28-70mm lens
• 32% off on Adobe Creative Cloud

Amazon UK:

• Save big on Sandisk storage and SD cards
• Save big on Lexar storage and SD cards
• 14% off on the Lumix S5II
• 36% off on Adobe Creative Cloud

Amazon FR:

• Save big on Sandisk storage and SD cards
• Save big on Lexar storage and SD cards
• 14% off on the Lumix S5II
• 36% off on Adobe Creative Cloud

Amazon IT:

• Save big on Sandisk storage and SD cards
• Save big on Lexar storage and SD cards
• 14% off on the Lumix S5II
• 42% off on Adobe Creative Cloud

Amazon ES:

• Save big on Sandisk storage and SD cards
• Save big on Lexar storage and SD cards

Third Party Lenses:
Save 15% on all Pergear products (Click here) with code PRIMEDAY24 during 13 July-17 July

Accessories:
Save 15% on all Pergear products (Click here) with code PRIMEDAY24 during 13 July-17 July
Up to 30% off on Smallrig products sold by Amazon.
22% off on the Hollyland Lark M2 Wireless Lavalier Microphone sold by Amazon.

The Swedish company Lit System just launched the Lit Duo 1 Light Meter on Kickstarter (Click here). And it already collected over half a million dollars! Check out their description page as it has a ton of features pro’s absolutely need!

This is how it works:

Spec comparison here at BHphoto

The large Japanese store Mapcamera has shared the top 10 best-selling cameras in June:

1. FujiFilm X-T50
2. Lumix S9
3. Sony α7C II
4. Nikon Z f
5. FujiFilm X100VI
6. Nikon Z8
7. Sony α7IV
8. Sony α7RV
9. Canon EOS R6 Mark II
10. FujiFilm GFX100sII

For the first time ever, I saw a Lumix camera enter the top 10. And what a start for the Lumix S9 with a second place finish!

Their teaser discloses some specs:

AF 35mm F1.4
APS-C
autofocus
size is 68mm×43mm
Weight: 180g

I guess most mounts will be supported (E/X/Z/L/RF)

Dpreview had a chat with the Director of the Lumix Imaging Business Unit, Mr. Toshiyuki Tsumura. Here are a couple of statements he made:

• I believe the demand for shooting both videos and photos with a single camera and sharing them as works of art is underpinning the overall demand.
• Real Time LUT, which has expanded the LUT function to stills, has received high praise for its ability to enjoy colors in both video and still images and is driving sales,
• Our basic stance is to become a manufacturer that can provide a wider range of value to our customers as a system with an open platform
• We recognize that camera smartphone apps are becoming one of the most important workflows, especially for young creators. Smartphones are excellent when it comes to the workflow of taking pictures and sharing them immediately, but cameras are superior when it comes to the quality of the work.
•  In order to widely spread mirrorless cameras for streaming, I believe it is important to innovate UX from seamless connection to smartphones, high-speed WiFi, and up to editing and streaming.

I believe that the first company to make mirrorless cameras as easy to use as smartphones will win a large share of young content creators. This aspect is now much more important than the megapixel or sensor size competition! What do you think?