Lumix S9: Amazon, BHphoto, Adorama, BestBuy, Panasonic US, FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK.

There is an unexpected major price drop  on the Lumix S5II sod by Amazon Netherland (Click here).  This is not a typo or a third party scam.It’s AMAZON itself selling it for that price! All EU citizen can buy from the dutch store so go and buy it if you need the camera!

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Thanks to the tipster for this!

Panasonic released the full year financial report. As usual they never really disclose numbers about their digital camera market. So it’s impossible to have a clear view. All they write about that is the following:

favorable sales of digital cameras

And in their forecast they write:

growth of high value-added products (e.g. digital cameras, professional video equipment)

So this is definitely good news.

Smallrig announced three S9 accessories:

• Cage for Panasonic LUMIX S9
• L-Shape Handle for Panasonic LUMIX S9
• Leather Half Case for Panasonic LUMIX S9

GH7 at Amazon, Bhphoto, Adorama, FotoErhardt, Calumet, WexUk.

This is an interesting news for L-mount too. Because I really do believe the ARRI LogC3 will find it’s ways on some future L-mount cine camera to 😉

Official press text:

Panasonic is proud to announce a new Software Upgrade Key DMW-SFU3A (sold separately) on the LUMIX GH7. With this upgrade, ARRI LogC3* is enabled, and seamless color matching with ARRI’s digital cinema cameras can be achieved. The image processing of the ARRI LogC3 curve on LUMIX GH7 has been certified by ARRI for the implementation of this function. The options for Log recording, which provides rich color information and wide dynamic range, have been expanded to include ARRI LogC3 in addition to the conventional V-Log, further improving LUMIX’s workflow compatibility.

*ARRI LogC3 is a Log gamma developed by ARRI and used in ARRI digital cinema cameras. Please note: ALEXA 35 uses ARRI LogC4.
*On the LUMIX GH7, ARRI LogC3 can be used for 10bit recording in Creative Video mode.

1. Video production using a wide variety of ARRI Looks
   Video data shot with LUMIX GH7 in ARRI LogC3 can easily be converted to your favorite look. The ARRI Look Library contains 87* high-quality ARRI Looks to choose from, and in the ARRI Look Library simulator available online, you can easily check the ARRI Look File that best fits your shooting style and scenario. It is also possible to store the LUT package for 709 conversion (ARRI Look Library LogC3 to Rec709 3D-LUTs) in the LUT Library of the LUMIX GH7 and combine it with the REAL TIME LUT function to capture videos with ARRI LUTs straight out of the camera.
   *As of June 5th, 2024
2. Production workflow compatible with a variety of viewing devices
   Using the ARRI Look Library (log-to-log), you can color grade videos recorded with ARRI LogC3 and apply the desired ARRI Look within the log space. Additionally, by using the LUT package (ARRI_LogC3_v1-2_LUT_Package) you can convert the color space of various display devices, allowing you to output the ARRI Look according to the desired color space in SDR and HDR.
3. Video production combined with ARRI digital cinema cameras
   Shooting in ARRI LogC3 on the LUMIX GH7 is a perfect solution for situations that require added flexibility, such as mounting on a gimbal or drone. The LUMIX GH7 can easily match colors in shooting situations where cinema cameras, such as the ARRI ALEXA Mini, are used as the main camera. Furthermore, when DMW-SFU3A is installed, ARRI LogC3 in the LUMIX GH7 employs a curve that conforms to the standard sensitivity of ISO 800 of the ARRI camera. As the gamma curve does not change depending on the ISO sensitivity, users can use the same editing workflow no matter which ISO they shoot at. It also enables recording at ISO Auto, which is unique to mirrorless cameras.

In addition, ARRI LogC3 recording can also be used on the LUMIX GH6 in the same way as the LUMIX GH7 by using the Software Upgrade Key DMW-SFU3A, with the exemption of the REAL TIME LUT function which is not available on this model.

Panasonic is dedicated to improving the shooting experience and workflow for its creators.

Panasonic just announced the GH7. It shoots ProRes internal RAW, Arri LogC3, has 32bit float audio (via the new XLR unit) and I bet some of these new features will find their way inside the future S2H! So be sure to check otu specs and reviews!

Preorder links:
GH7 at Amazon, Bhphoto, Adorama, FotoErhardt, Calumet, WexUk.
XLR unit at Amazon, Bhphoto, Adorama, FotoErhardt, Calumet, WexUk.

Reviews:
Hands-on at Explora.

Reminder:
BHphoto is teasing this live event for the new GH7 presentation.

Youtuber reviews: