I just got additional info about the new Panasonic camera that will be announced on May 22 at 3pm London time!

Camera name: “Panasonic Lumix S9”

• compact Full Frame L-mount camera
• a bit more compact than Fuji X100VI
• no integrated EVF
• 24MP sensor of the S5II
• dedicated LUT button on camera to select your style
• possibility to upload your own LUT styles
• four different body color versions
• $200-$300 cheaper than S5II
• Announcement on may 22 at 3pm London time
• One more product (new lens) will be announced on that day!
• Curiosity: The Ai design in ny video is a mockup, but I have been told it’s actually pretty close to the real cam!)

The camera is aimed at “content creators” and people who want ot have a very compact camera.

The three cool aspects of the camera are:

1) Compact Size: 

The Lumix S9 is just a tiny bit smaller than the X100VI (also because it gets rid of the EV). Yes, you still need to buy an extra lens for it but we have some nice option with the Sigma DG DN contemporary lineup (Click here). Overall this will make it barely bigger than the Fuji.

2) LUT style:

The camera LUT’s capability should also attract those Fujifilm customers that love to use their own film recipes.

3) Price:

Now compact camera lovers can buy the Lumix S9 instead of a Ricoh GR or FujiFilm X100VI. it will have about the same size, about the same price but you get the benefit of higher Image Quality thanks to the use of the excellent 25Mp Full Frame sensor.

My take:
I am not a real “content creator”. I can’t really say if this camera will be a hit or miss. As a photographer I miss the integrated EVF. Still, if this is a camera that you can truly carry always in your pocket…this might be something cool for us photographers too don’t you think?

Image shows the E-mount version, there will be also a new L-mount version!

On May 16 Sigma will announce the new Sigma 24-70mm F2.8 DG DN II lens. This is a google translated press text leaked from another language:

The second generation of this successful all-purpose zoom incorporates improvements in its optical performance and autofocus with a more compact form factor.

• With 6 FLD glass elements, 2 SLD and 5 aspherical lenses, this lens corrects aberrations and sagittal coma flare more accurately than its predecessor.
• Advanced optical design has reduced the dimensions and weight of the lens, which is 10% lighter than the previous model.
• Ultra-fast autofocus with HLA motor: autofocus is three times faster, guaranteeing fast and accurate still and video capture.
• It incorporates an aperture ring with click override option for video and an additional AFL button that facilitates vertical shooting. These new features and the zoom lock ensure high operability and fast response.

Specs:

• Lens type: Zoom
• Focal type: Multi-purpose
• Sensor coverage: Full frame
• Aperture range: F2.8 – F22
• Optical construction: 19 elements, 15 groups
• Minimum focusing distance: 17 – 34 cm
• Filter or cap diameter: 82 mmSAR
• Dimensions (Sony E): 87.8 x 122.2 mm
• Weight (Sony E): 735 g
• Available in E and L-Mount mounts.
• Price: 1.349€.

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Thanks F. for sharing this 😉

I got some additional new and reliable info about the upcoming new Lumix camera:

• UPDATE: New Full Frame L-mount compact camera coming on May 23!
• Camera made for “content creators”
• It has newly developed and “unqiue” features for content creators. Something never seen before!
• Uses the same S5II 24MP sensor.
• Very compact, barely taller than the L-mount itself. Smaller than the Fujifilm X100VI (without lens)
• No EVF
• around $200 $300 less than the Lumix S5II
• different color variations

I hope to get some additional details in the next days. If you have some more info about this camera please contact me at lrumorscameras@gmail.com or use this anonymous contact box.

For now, what do you think about this camera? I can’t wait to see how this camera looks and what those “unique” features are!